How we make what you read.

This page explains how an Aeeroba page goes from an idea to something you can read, and how we keep it accurate after it is published.

Who writes and who reviews

Every page starts with a brief that is approved before a word is drafted. A writer drafts it. Nothing is published without a recorded review, and a writer never signs off their own draft.

At launch, Aeeroba has no named clinical reviewer. We say so. Articles that touch symptoms, getting help, supporting others, work, sleep or stress are reviewed by a second member of the editorial team against named primary sources, and the review line on the article says exactly that. We are recruiting a clinical reviewer. When one joins, they will re-review those articles, starting with the most read and the most sensitive, and only then will an article say it was reviewed by a professional. No page claims a clinical endorsement it does not have.

Which sources we trust

We write from primary sources and we show them: the World Health Organization, national health services such as the NHS and the US National Institute of Mental Health, Indian government publications and laws, peer-reviewed research, and established charities such as Samaritans and Mind. Every number in an article carries a numbered link to its source, with the organisation, title, year and the date we read it. We do not take a fact from a news article, a social post or a secondary summary alone. Helpline numbers come only from each service’s official page and show the date we checked them.

How we talk about suicide and self-harm

We follow the media guidance from Samaritans and from SAVE. We never describe methods or means, never give locations and never suggest a single cause. We say “died by suicide”, and we never call an attempt successful or failed.

Every piece that touches suicide, self-harm, abuse, eating, substance use or a shared story gets a second reader who reads only for harm. Pieces on these topics carry a crisis box at the top and the bottom. They always include help and hope: where to call, and that coping skills, support and treatment work for most people who have thoughts of suicide.

Reading level

We aim for a reading level around grade 7 to 8 for articles, and grade 6 for Help now and anything a person in distress may read first. Sentences stay short. Clinical words are explained the first time they appear. We write Indian English for an India-first, global readership.

Lived experience and consent

When we publish a story in someone’s own words, we ask for written consent before drafting, use a pseudonym unless the person asks otherwise, show them the final version first, and wait 48 hours after approval before publishing. Anyone can withdraw a story at any time, and it comes down within two working days. We do not gather stories from people in acute crisis. Every story is edited for safety by a second reader and is framed as one person’s story, not advice.

Corrections

Every article has a Report an error link, and Help now has a Report a wrong number link. We look at reports within one business day, and helpline reports the same day. If a fact was wrong, we correct it and add a visible “Corrected on” line with a note of what changed. Typos are corrected without a notice. A wrong helpline number is treated as an incident: we pull it within 24 hours and verify it before it returns.

AI assistance

AI tools help us with drafting and with checks such as reading level, banned phrases and broken links. A person writes, reviews and signs off every page. No page is published by a machine.

Independence

Aeeroba carries no advertising, no affiliate links and no sponsored content. No helpline or service pays to be listed. We never sell data.

Contact

Questions about this policy, or something we got wrong: Say hello. To report a mistake on a page, use the link below.

Report an error